![Toy_Logo_R3.jpg](https://images.squarespace-cdn.com/content/v1/5b183397f407b4fb33665b95/1572015754485-LZXTHODLAJ5LNI7I4VS2/Toy_Logo_R3.jpg)
Toy Lab
The best thing Walmart has made all year.” - Forbes
This epic interactive film was built with Eko. Kids can explore a factory where all the year’s coolest toys are tested for fun-ness. With a nearly endless amount of choice, kids are in control and can share their favorites with Santa.
I worked on different parts of the project as an art director but the most fun part was creating a custom logo for the experience. I worked with a 3D artist to bring it to life. I started with a ton load of sketches, then created a black and white and color vector version and eventually rendered the full 3D logo in Cinema 4D.
![toylab-sketches.jpg](https://images.squarespace-cdn.com/content/v1/5b183397f407b4fb33665b95/1571780551532-4S5ZQ2N98HH8EEKBZ9HT/toylab-sketches.jpg)
![logo-process.jpg](https://images.squarespace-cdn.com/content/v1/5b183397f407b4fb33665b95/1571780563065-64TGKVH4BV9HJOZD3Z6Y/logo-process.jpg)
![Logo_R3_0003_horizontal-white.jpg](https://images.squarespace-cdn.com/content/v1/5b183397f407b4fb33665b95/1571781058846-BIYZA0JSQSJ4XZ0RMIIK/Logo_R3_0003_horizontal-white.jpg)
![](https://images.squarespace-cdn.com/content/v1/5b183397f407b4fb33665b95/1572212401652-VL6QXYMPAH18FTKHAOIC/TL-logothumbnail.jpg)
![](https://images.squarespace-cdn.com/content/v1/5b183397f407b4fb33665b95/1572212416313-0A016B48RZ98Z4KNPBEM/TL-thumbnail.jpg)
I even worked on all the UI of the experience and created hand drawn custom illustrations for each element.
![buttons.jpg](https://images.squarespace-cdn.com/content/v1/5b183397f407b4fb33665b95/1572212068400-07GXTB18RDV2BKBMT5S4/buttons.jpg)
![notifications.jpg](https://images.squarespace-cdn.com/content/v1/5b183397f407b4fb33665b95/1572212109461-LRE60KUUVVYM05E797E3/notifications.jpg)
![illustrations.jpg](https://images.squarespace-cdn.com/content/v1/5b183397f407b4fb33665b95/1572212138774-YFTEWMNUDXBVD3BRXRH9/illustrations.jpg)